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Our product offerings cater to the on-demand learning preferences of the busy small business owner. 

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What people are saying about this course

“As a small business owner I found this course extremely helpful! It gives you the fundamentals of brand building and is so easy to understand and apply to your business model right away!”
Amir R.Canada
"The Importance of Branding has given me guidance in a clear and easy to follow format to help develop branding for future projects. The instructions and associated examples have given me the focus to complete the branding process in the most efficient manner. It was useful to the completion of my current business plan."
Nathaniel B.London
“As a fairly new owner of a product based business, I learned very fast how important branding & marketing your business is. Participating in this course has given me a better understanding because the provided information is clear & concise...”
Ebonie D.USA
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Course Overview: The Importance of Branding

In this course we’ll be talking about ‘The Importance of Branding’ and why it is so crucial to the success of your business, more specifically your company’s brand identity. To help explain brand identity we’ll think of our brand as if it were a person that we know really well, and use that context to assist us in personifying and developing our brand.

Learning Path

In this section you’ll learn how to:

  • Lay the foundational groundwork of your business’ brand, avoiding common mistakes made by other small business owners.

  • Develop a relevant brand mission statement that addresses your audience’s needs and barriers, while differentiating your business from the competition.

  • Draft an impactful elevator pitch, to use in business growth opportunities.

Recommended Prerequisite Content:

  • Need help identifying your audience’s needs (short-terms goals) or their barriers (challenges)? Watch my YouTube video, How to Create Relevant Messaging, where I teach a step-by-step method explaining how to identify your audiences’ goals and barriers, in order to use that information to create relevant messaging to increase your sales and position your business for optimal success.

Video: 8 Min 

In this section you’ll learn how to:

  • Develop an impactful brand vision statement using effective marketing industry tips and examples.

  • Increase brand support from your audience by establishing mutual interests.

  • Establish internal teams that are aligned to future business goals.

Recommended Prerequisite Content:

  • To help you draft an even more impactful vision statement for your brand, learn how great leaders inspire action in Simon Sinek’s Ted Talk “Start With Why“.

Video: 10 Min  

In this section you’ll learn how to:

  • Set the tone for your culture of your company, defining the expectations of employees, team collaboration, the work, and the overall operating principles which results in employee retention and keeping employees passionate about the work.

  • Connect with your audience and gain trust by proving that you understand them and you both operate by a similar belief system.

Video: 3 Min 

In this section you’ll learn how to:

  • Separate yourself from your brand and communicate the essence of what it represents.

  • Lay the foundation for your external communications. 

Video: 4 Min  

In this section you’ll learn how to:

  • Develop your brand tone and messaging, with the goal being for these two communication aspects to come together to be clear and consistent messaging that reflects your brand’s personality, when speaking to the public.

Video: 4 Min 

In this section you’ll learn how to:

  • Choose a brand palette and logo that best represents your brand and subtly influences your audience.

Video 5 Min

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